We've been around a long time...
THE HISTORY OF SWANS
1911
SWANS' founder, Haruji Yamamoto established Yamamoto Optical Lens Factory in Osaka, Japan.
1945
After World War II SWANS started making swimming goggles.
1946
Here is a picture of one of SWANS' first goggles.
1950 - 1970
SWANs continued to develop and make swimming goggles. Here is a picture of one our first anti-fog goggles.
1975
In 1975 SWANS' SW-1 goggle became its first mass produced product.
1982
SWANS made its first prescription goggle.
1986
SWANS' mirror goggle, the SW-70M was introduced to the market - and a huge hit with triathletes.
1996
SWANS introduced its first racing goggle - the SR-1.
2001
SWANS launched its first polarised goggle.
2015
SWANS developed its premium anti-fog technology for its goggle lenses. No more foggy goggles!
2017
We developed the anti-scratch lens with MIT technology - insterting a mirror between the normal lens to prevent any scratching.
2024
Today we are 113 years old - and still designing and making goggles from our factory in Osaka.